Ordering food way too frequently has introduced me to a variety of delivery apps. The food delivery industry is a competitive market with services like Amazon Prime Now, Postmates, Yelp, Grubhub, and EAT24 fighting to control this new space. The first delivery apps streamlined the ordering process with online menus and payments, but these services still relied on restaurants to employ their own delivery staff. Postmates’ delivery model is fundamentally different than EAT24 and Grubhub’s approach however. Postmates employs its own fleet of drivers, allowing restaurants to outsource their delivery staffing needs. Small businesses can potentially save money by removing the hourly expense of an in-house delivery person, and this difference gives Postmates an advantage over the Grubhub model.
I am a huge fan of Garage Pizza in Los Angeles, but they like to play hard to get. When I first ordered Garage Pizza, I could only get them to deliver to my house by using Grubhub. The delivery times were often over an hour, but the pizza arrived warm and the total was $21.53 without tip. While it wasn’t the cheapest pizza, it was too delicious to resist. However, after ingesting an unhealthy amount of Za for several months, everything changed. Garage Pizza was no longer on Grubhub. I was distraught. They didn’t even say goodbye. Was it something I said? Were they cutting me off for my own good? I didn’t know what was happening. I needed answers.